​HOC isn’t just another coffee brand - it’s a charge, a lifestyle, and a statement.

The name says it all: High On Caffeine - built for those who don’t just sip coffee, they live it.

Born in the legendary coffee lands of Coorg, our beans carry the soul of India’s finest plantations. We don’t mask them with fake flavors or shortcuts.

What you get is pure, raw, and unapologetically strong coffee - crafted to fuel the hustle.

Every cup of HOC hits different - it’s a kick, a fire, a rush straight to your veins. This is coffee for the bold, the restless, the ones who refuse to settle.

​

We’re not just brewing coffee.
We’re building a movement.